The premier product for SeneGence is patented LipSense? Liquid Lip Color. LipSense is an amazing departure from conventional lipsticks and lip and comes in a wide variety of shades and textures. LipSense is a unique product that is waterproof and does not kiss off, smear off, rub off, or budge off! And, just as important it does not dry out your lips. In fact, it helps to restore the moisture content of your lips when used properly. LipSense Liquid Lip Color can last anywhere between 4 and 18 hours.